Products policy

Device Data

What we use it for

Online identifiers (GUID, Device ID, MAC address)

Service Provision (36 months)

  • For ensuring continuous functionality and breaking down entries in database

In-product Messaging (24 months)

  • To inform users of problems that will not be solved by the currently installed product and to offer users a solution to the detected problem

Product and Business Improvement

  • To better understand users’ behavior (up to 50 months)
  • To introduce a new feature or product based on previous experience (36 months)

MSISDN (Mobile phone number)

Service Provision (30 days)

  • For white-labeled versions of the app sold through partner carriers serves ss unique ID connected with license
  • For customer service purpose to verify that the user contacting customer support has valid and working license for the product

Information concerning computer or device

Service Provision (36 months)

  • To check for compatibility issues in automated crash dumps

In-product Messaging (6 months)

  • To inform users of problems that will not be solved by the currently installed product and to offer users a solution to the detected problem

Product and Business Improvement

  • To better understand users’ behavior (up to 50 months)
  • To introduce a new feature or product based on previous experience (36 months)

GEO data / locale data

Service Provision (36 months)

  • Setting up a proper product language version for Windows

In-product Messaging (6 months)

  • To inform users of problems that will not be solved by the currently installed product and to offer users a solution to the detected problem

Product and Business Improvement (36 months)

  • To introduce a new feature or product based on country

Applications – other security SW / antiviruses present

Service Provision (36 months)

  • To determine how Antivirus should behave

Applications on the device

Service Provision (36 months)

  • Used for defining rules of how Antivirus should behave in relation to other SW installed (e.g. exceptions in scanning, filtering, notifications, applying Do not Disturb rules)

In-product Messaging (6 months)

  • To inform users of problems that will not be solved by the currently installed product and to offer users a solution to the detected problem

Other Avast products/licenses on the device and their status

Service Provision (36 months)

  • To recognize what features should be enabled or disabled, what product should be installed or uninstalled

In-product Messaging (6 months)

  • To inform users of problems that will not be solved by the currently installed product and to offer users a solution to the detected problem

Internet and connection / Network data / Number of devices on Network

Service Provision (36 months)

  • Security prerequisites (e.g. DNS settings check, port restrictions enabling or disabling Security status check of devices on the network)

In-product Messaging (6 months)

  • Suitable offering in case these products might increase security or privacy of the given connection, network type etc.

Product and Business Improvement (36 months)

  • To introduce a new feature or product based on previous experience

Browsers (installed, default)

Service Provision (36 months)

  • For opening content in given browser

In-product Messaging (6 months)

  • To inform users of problems that will not be solved by the currently installed product and to offer users a solution to the detected problem

Product and Business Improvement

  • To better understand users’ behavior (up to 50 months)
  • To introduce a new feature or product based on previous experience (36 months)